Conversion Optimisation: A/B or SPLIT tests to Improve to your Landing Page of the website

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This tutorial is very crucial for conversion optimisation of your website.

There are two ways you can achieve SPLIT tests or A/B Multivariate tests in order to identify the optimal contents / layout for your landing page.

(1) Old technology: Google Analytics Experiments.
(2) New technology: Google Optimize

In Google Analytics Experiments, you have to create variant pages seperately (i.e. seperate URLs for each variant page). Also you can do only 1 inspection (say bounce rate) there. However using Goolgle Optimize you do not need to create seperate URLs for variant pages. You only graphically change the UI of the main page and SAVE instances. Also you can do maximum 3 inspections (say bounce rate, session time, transactions, etc) at the same experiment.

I have written a posts showing steps graphically to understand how to setup Google Optimize and its experiments in this link (Google OPTIMIZE to conduct A/B testing – SUITABLE for Pages with Prev and Next entries).

You can check the progress of the experiment anytime:


For any comments / queries or support, please contact me at [email protected]

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